![]() ![]() When the update arrives though, you might want to flip things around in your campaign strategy. Sure, data showing how people made the purchase is important. ![]() Brands can now embrace automation and get even more creative with Facebook advertising, effectively focusing on long-term value rather than short-term profit. Now more than ever, brands are going to rely on owned data, and then make the most of benefits such as geo personalization targeting, setting up multi-language campaigns, using personalized offers and weather-based creatives, in addition to relying on video ads for better engagement.Īdditionally, you can still differentiate between ads that brought these results and ads that are not working. Of course, to a certain degree, personalization and contextualization will be harder to achieve. Although the very idea can be daunting, we encourage you to focus on these 4 initial steps to create a better strategy for your campaigns, as you prepare for the coming iOS 14 change: It’s obvious that when businesses launch conversion campaigns, they will have limited user data. 4 smart steps to brace for the iOS 14.5 impact Ultimately, the purchase is what conversion campaigns should be focused on (including stats like purchase numbers, cost per purchase, and so on).īrands will now look for the best possible results from their conversion campaigns. You retain info such as: number of purchases, when they were made, how profitable they were, etc. Remember, tracking the purchase itself is a big deal. That means Facebook only tracks what you set as high priority, and that can be only one event. Say, you are running a conversion campaign for an online store, Facebook won't be able to track every single conversion event - for example, if a user clicked on a specific part of the site, then clicked on ‘add to cart’, then made the purchase. You can set Facebook to track one of the most vital conversion events – the purchase. Facebook still allows you to track a single conversion event. When an Apple user refuses to share data, that doesn’t mean you cannot track conversions. While iOS 14 Facebook tracking can impact your campaigns on paid social, you can still retain valuable user data. How is iOS 14.5 Facebook tracking affected?
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